Friday, October 27, 2006

Johnnie Walker Journey Experience


So apparently I got on a Johnnie Walker e-mail list a while back, and while I normally delete the e-mails, one caught my eye. It invited me to a free JW event in DC, so I figured what the heck. I looked into it, and it seemed to be pretty legit, so I went with two of my buddies last night. We were told to arrive at least 30 minutes early to ensure that we would be able to get in, but I had heard to actually get there earlier because these things were supposedly pretty popular. I got there 55 minutes ahead and I was the 2nd person in line.



Upon arrival and checking our ID's, we were led into a hall where a couple of bars were set up. We were given a coin entitling us to a free drink, and I went with a straight Johnnie Walker Black on the rocks. The funny part is that I actually despise JW, but just went because it was free. Anyway, after drinking the JW black and nibbling on carrots, we were led to the main presentation part of the evening, led by one of their whisky "ambassadors." He basically went through the history of the brand, and went through and explained a little about each of their 5 labels, that were laid out nicely in front of us. We were surrounded by projection screens, which, while it was pretty cool, had nothing to do with scotch and was just a marketing ploy. All in all, it was worth it, as I got to taste Blue Label for a second time. The flavor didn't impress me, but my oh my, the finish did. A couple highlights from the experience:

  • After going through a couple blends and having us drink them straight, the ambassador recommended mixing the Red Label with either ginger ale or Coke. Not once did he recommend drinking it straight, as he clearly understands exactly how bad Red Label is.
  • After showing a technique to detect flavors in whisky whereby you pour some of the whisky in your hand, rub your hands together and smell, a friend of mine says, "It does remind me of the woods. Smells like horseS!"
  • When asked what one of the labels smelled like, one of the people down the row from us replied, "Mother's milk".
  • A couple of lads were clearly only there to get drunk and sat down, drank all of their spirits in front of them, and bolted.
  • There was easily a minyan of kippot there, and another minyan of frum people that had removed their skullcaps.

Best of all: it was FREE!

3 Comments:

Anonymous Anonymous said...

I also went to a JW tasting in Manhattan. Concerning the Red Label our JW host said that red was created to mix with soda or other beverages. It was never made to drink alone. Everyone makes that mistake.

1:42 PM, October 27, 2006

 
Anonymous opinion said...

By the way in the picture with you is my cousin. It's a small world.

7:16 PM, November 12, 2006

 
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